Skip to main content

Facebook Turns Friend Activity Into New Ad Format


Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content.
Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” a Facebook executive told Mashable. Companies can choose to take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.
For example, if you’re Whole Foods and you’re looking to increase your exposure on Facebook, you can pay to have a percentage of all checkins to Whole Foods featured in a Sponsored Stories slot in the right-side column. Your content wouldn’t be shown directly, but the actions of a user’s friends would appear. Users seeing their friends “liking” or checking in to Whole Foods will drive increased trust and increased traffic.
“The advertiser is not controlling the message; it’s about actions,” our Facebook contact said.
Here’s an example of an action that could potentially be sponsored:




And here’s what it might look like as a Sponsored Story:



Starting today, four specific types of user actions can be turned into featured stories: likes, checkins, actions within custom applications and Page posts. If a company has a custom app (e.g. Starbucks Card or even FarmVille), it can promote the actions users take within them. The same is true of users posting on the walls of their favorite brands.
Facebook’s roster of launch partners includes Coke, Levi’s, Anheuser Busch and Playfish. Also, the social network is partnering with a slew of nonprofits for Sponsored Stories, including Donors Choose, Girl Up!, Malaria No More, Amnesty International, Women for Women, Autism Speaks, (RED), Alzheimer’s Association and UNICEF. However, anybody will be able to bid on Sponsored Story slots (by a per-impression and/or a per-click basis) starting January 25.
We haven’t seen Facebook play with new ad formats for a while — most of its revenue comes from the targeted advertising that appears on most Facebook pages. It has been timid about new ad formats after the spectacular failure of Beacon. Sponsored Stories seems like a simple and logical way to introduce new forms of advertising into Facebook’s system, though.
Sponsored Stories has a lot of similarities to Twitter Promoted Tweets. Both are trying to use content from within their networks and turn them into advertising dollars. There is one key difference between Sponsored Stories and Promoted Tweets, though: The user defines the advertised content in Facebook’s format, not the advertiser.
It’s that one little difference Facebook hopes will turn into big bucks.
Labels:

Comments

Post a Comment

Popular posts from this blog

How to find who is invisible or blocked you on Google Gtalk

So guys are you ready to know that which of your friend has blocked you on google talk. Whenever you noticed a contact in your Gtalk/Google Talk has not been online for some time, have it ever crossed your mind you’ve been blocked? If you are curious in finding out who actually blocked you in Gtalk, here’s a workaround you can try. This following method we attempt to show make use of a chat client call Pidgin. STEPS TO FIND WHO IS INVISIBLE OR BLOCKED YOU ON GOOGLE CHAT: 1. Download, Install Pidgin Click here to download Pidgin chat client. If you already have Pidgin installed, you may skip this step. 2. Configure Pidgin for GtalkYou’ll probably start with the below screen. Click the Add button. "Accounts -> Manage Account" will also bring you to the same screen. Let’s add Gtalk to Pidgin. Configure Pidgin Welcome Screen Clicking Add will allow you to add new Gtalk account. The following two screenshots show what you need to fill up for Basic and Advance tab, pay...
Post a Comment
Read more

How To Hack Gmail Account Password Working 100 Percent

1st.. NOTE: This is for Educational Purpose Only. hackingfreaks.in is not responsible for any damage done by You. Things That you Need for Hacking Gmail Account Password: 1. Gmail Phisher 2. Free Web hosting Site 3. Little bit of manual Work :P Introduction to Phishing:- If you know little bit of Hacking then Its must for you know About Phishing i.e What is Phishing and how it works and most important How you can protect yourself from getting into the Trap. I will try to explain all of these in my article. First of all What are Phish pages and what is phishing?? Phish pages are basically the fake pages or virtual pages that looks similar to the original website Page. The only difference is the batch program running in the background i.e Original Webpage sends requests to Gmail server while Phish Page sends request to hacker’s php server. Now Phishing is a password hacking technique commonly used by hackers using phish pages that looks similar to original web page. The only...
5 comments
Read more

Happy Club Active User Badge

Grab Happy Club Active User Badge : Copy Code From Here : http://tinypaste.com/08b3d Navigate to the new orkut interface by clicking the "Try new orkut" button on the top. Skip this step if you are already on the new UI Click the "home" button on the top which will land you on the orkut home page Now point your mouse cursor on to the text box so as to display the text formatting option on the top of it and choose "HTML" from the right hand corner of it.   Paste(Ctrl+V) the code in the text box, set the privacy of the scrap to "Public" and click the "Post" button.   Fill the captcha and press "Ok"   Done :)
Post a Comment
Read more