Skip to main content

5 Must-Have Google Tools to Rock Your Website


Google is more than just a search engine. It offers a diverse range of services from productivity applications to instant messaging. Most bloggers/ website owners can take advantage of Google tools and programs for free. Make sure to check out these powerful Google tools that can help you improve your website, attract more visitors and increase Earning.

1. Google Webmaster Tools: These tools help you see how your site is performing in Google search results, troubleshoot potential problems and build a search engine friendly site. You will learn how Google views your site (how it gets crawled and indexed) and get a full diagnosis of existing problems with your website. A powerful feature of Webmaster is that it lets you download data reports regarding links, traffic and keywords that drive traffic to your website. You can see exactly how users arrive to your site and have the ability to tell Google which pages are the most important to you, how often they change and how you would like the URLs Google indexes to appear. Check Google Websmaster Tools >>.

2. Google Website Optimizer: The Website Optimizer allows you to test different versions of your website content and layout to determine what will best attract users and lead them to convert on your site. Website Optimizer is a free web application (no costs involved in purchasing software or licenses), offers A/B Split & Multivariable Testing, which is what most marketing consulting firms use to identify the winning content combination that drive conversions, and offers a graphic reporting interface that makes results easy to understand. In fact, it even recommends next steps for improvement. To check out Google Website Optimizer, visit http://www.google.com/websiteoptimizer.

3. Google Analytics: Google Analytics generates detailed statistics about your website visitors. According to Wikipedia, Analytics is the preferred website statistics service used by the 10,000 of the most popular websites. You can track visitors from all search engines, email marketing (e-newsletters) and even from within links on PDF documents. Understanding how people interact with your website can help you improve your site content and design and turn more visitors into donors.
Below are a couple of tutorials to help you get started using Google Analytics.

4. Google Keyword Tool: Although Google does not use the keyword meta tag for their main search result, they look at the keywords on your website copy. And, if you decide to apply for a Google Grant, keywords become crucial. In general, search engines use keywords to decide which web pages to deliver in the results pages. Use them in your web site copy and you can rank higher on Google, Yahoo, MSN or any other search engine. If you ignore keywords, your pages will rarely be found.
Watch a Google video tutorial on how to select relevant keywords for your website.

5. Google Alerts: Google Alerts allows you to monitor your brand on the web. You can easily check web-based conversations that are occurring either directly about your organization or about topics related to your mission. Why should you care? Alerts gives you the chance to respond and follow up quickly to any relevant mentions. Set up Google Alerts to track your organization name, key staff and relevant industry terms.
You can make use of these 5 Google tools to optimize your website, attract more visitors. After all, Google Apps and tools are top of the line and free. So, what are you waiting for?
Labels:

Comments

Post a Comment

Popular posts from this blog

How to find who is invisible or blocked you on Google Gtalk

So guys are you ready to know that which of your friend has blocked you on google talk. Whenever you noticed a contact in your Gtalk/Google Talk has not been online for some time, have it ever crossed your mind you’ve been blocked? If you are curious in finding out who actually blocked you in Gtalk, here’s a workaround you can try. This following method we attempt to show make use of a chat client call Pidgin. STEPS TO FIND WHO IS INVISIBLE OR BLOCKED YOU ON GOOGLE CHAT: 1. Download, Install Pidgin Click here to download Pidgin chat client. If you already have Pidgin installed, you may skip this step. 2. Configure Pidgin for GtalkYou’ll probably start with the below screen. Click the Add button. "Accounts -> Manage Account" will also bring you to the same screen. Let’s add Gtalk to Pidgin. Configure Pidgin Welcome Screen Clicking Add will allow you to add new Gtalk account. The following two screenshots show what you need to fill up for Basic and Advance tab, pay...
Post a Comment
Read more

Secrets, Hints, Tips, And Tricks To Succeed In FarmVille on Facebook

12 days ago, I happened to look over someone's shoulder when they had FarmVille open. Before then, I had brushed it off as another lame community game I didn't have time for. It was at that time that I actually saw the game being played and decided to give it a shot. Over the last 12 days, I've been so successful at the game that I felt I just had to share some of what helped me rocket past many of my Facebook friends in the game. Grab a notepad or fire up the printer, because I have some great tips and tricks to help you do as well as I am in FarmVille. Just to prove my point, here's a screen shot of my farm from just minutes ago. Not bad for 12 days. Get some friends Yeah yeah. You have a lot of friends. But are they playing FarmVille? Some things (like acquiring more land) require certain amounts of friends. Make sure you engage some of your friends to be your FarmVille neighbors. If, like me, you don't want to spam people who hate all the...
Post a Comment
Read more

How Adsense Changed the Internet

Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a daily part of our on-line lives. Even before AdSense came out a lot of people were advertising through AdWords. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It made launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns. Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that h...
Post a Comment
Read more